Expertise Center Business Design & Innovation

A question about business design & innovation?
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+32 498 91 94 94

This expertise center emerged from the former Flanders Inshape and Next Generation Industry. Together we aim at transforming enterprises and organizations towards innovative and sustainable activities. We strive towards a better customer perception and successful growth, to improve your company’s competitive market position.

Business Design & Innovation develops knowledge and tools for product and service development, design and design management for B2C and B2B companies in a variety of sectors. The user is the source and inspiration for this innovation. Through scientific and applied research, we support business in a variety of sectors in their search for new business models. Our knowledge and competencies also support businesses to tailor their innovation to the different technological, economic and social trends. The innovated expertise center guarantees a diversified approach that takes into consideration the company’s maturity, knowledge level and adoption capacity.

Business Design

A method to successfully finish complex innovation projects.

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User Centered Design

A user research to get to know your customer's real needs and wants.

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Service Design

Improve your services by designing new, more valuable services.

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Innovation processes and change management that leads to a win-win for organization and customer.

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July 03, 2019
First Belgian Corporate Venturing Barometer 2019

Antwerp Management School bracht samen met PwC in kaart in welke mate gevestigde bedrijven en start-ups in België met elkaar samenwerken en wat hun...


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We want to feel safe in this brave (and scary) new world we’re creating of machines, robots and artificial intelligence. Technological & political trends will definitely influence our profession. This new world will call for new jobs with new skillsets that address the future challenges ahead.…

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Multimodal, the logical choice

February 05, 2020 by Peter Lagey

Multimodal, synchromodal, intermodal, what’s in a name? It’s all about using less trucks and…

EMBA thesis, from paper to practice

February 05, 2020 by Philippe Deben

We are a group of 3 friends: Xavier, Kristof and myself: Philippe, who met during the eMBA program.…

How can I help you?

Philippe Martens, Design Management Coach

A question about business design & innovation?
I'm here to help you.