Hybrid Business Models

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Perhaps the main challenge in business-society relations is a challenge of imagination: Are we able to envision a world of high ecological quality that is socially just, and is economically prosperous? And how can companies contribute to it? It is a question of sustainability, which in the end revolves around the quest for a better world.

The recently launched Sustainable Development Goals urge to fundamentally rethink conceptions of value and to develop hybrid business models: business models that not only lead to the creation of economic, social, and ecological value, but actually integrate these types of value by considering them as equal. Hybrid business models challenge the idea of sustainability as being merely a means to a business end and represent a choice for normative values that reflect a deeper purpose, including an ambition to challenge or change the social-economic system and the business culture they are part of.


Antwerp Management School (AMS) conducted a study on Hybrid Business Models in cooperation with ING Belgium.

Download hier het onderzoeksrapport ‘Challenging business as usual. Conceiving and creating sustainable value through hybrid business models’:


Download hier de academische paper ‘Reflections on ‘true’ business sustainability: Challenging definitions, recognizing couplings, developing intelligence’:



“The results of our research show that one of the main barriers in the development of hybrid business models is a traditional mind-set of both businesses and their stakeholders. This implies that there is a behavioural mechanism going on in making business more sustainable”

says Prof. Dr Lars Moratis, Antwerp Management School. Prof. Dr Lars Moratis concludes within this study:

The development of sustainability intelligence is crucial for business to develop hybrid business models and effectively face the challenges in the modern business environment. Developing naive, native, and narrative intelligence should not only be part of management development and leadership programs, it should as well be integrated in the educational programs offered by business schools, the place where many of tomorrow’s managers, leaders, and entrepreneurs reside today.” 

This research is conducted by the Knowledge Community Corporate Social Responsibility (Antwerp Management School) in partnership with ING Belgium.



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Eva Geluk, Manager Kennisnetwerk Maatschappelijk Verantwoord Ondernemen

Ik help je graag verder bij al je vragen over het onderzoek naar Hybrid Business Models.